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    Nicole Rupersburg

    Nicole Rupersburg is a content and conference producer for influence group focused on education healthcare and hospitality. She also is a frequent freelance writer covering food, travel, arts, culture, and what-have-you.
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    What Can Business Leaders Learn From Tony Hawk?

    Tony Hawk's rise to fame and fortune might sound like fate just happened to smile upon him, coupled with the good fortune of being in the right place at the right time. However, the reality is that it took the professional skateboarder,...

    By Nicole Rupersburg  |  
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    Why Vans Has Such a Loyal Following After All these Years

    Vans has existed since 1966, which means that for over 50 years, people have "grown up" with Vans as one of the purest forms of self-expression through fashion for teens and twenty-somethings. Baby Boomers grew up with Vans; so did Gen X and...

    By Nicole Rupersburg  |  
    Featured, Popular

    How Foot Locker’s Power Stores are Building Community

    We've heard about "experiential retail" time and again. But are retailers successfully making the transition from purely transactional stores to more experiential environments? 

    By Nicole Rupersburg  |  
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    Simple Ways to Tackle Rising Development Costs

    Construction costs have been continuously rising year over year for over a decade now, at a rate of 1.5 percent per quarter. Rising material costs, escalating trade tensions, tougher permitting requirements, and severe skilled labor shortages are...

    By Nicole Rupersburg  |  
    Featured, Popular

    How the Customer, Not Tech, is Disrupting Physical Retail

    Smartphones, Amazon, Instagram influencers, Google search, e-commerce, loyalty apps, checkout-free grocery stores, IoT, same-day delivery, Siri, Alexa, AI, drones… The forces transforming retail are endless.

    By Nicole Rupersburg  |  
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    Using Mobile Devices to Reimagine the Physical Store

    Retailers scratching their heads over what customer-facing in-store technology to invest in may be able to save themselves some trouble.

    By Nicole Rupersburg  |  

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    What Can Business Leaders Learn From Tony Hawk?

    Tony Hawk's rise to fame and fortune might sound like fate just happened to smile upon him, coupled with the good...

    Why Vans Has Such a Loyal Following After All these Years

    Vans has existed since 1966, which means that for over 50 years, people have "grown up" with Vans as one of the purest...

    How Foot Locker’s Power Stores are Building Community

    We've heard about "experiential retail" time and again. But are retailers successfully making the transition from...

    Simple Ways to Tackle Rising Development Costs

    Construction costs have been continuously rising year over year for over a decade now, at a rate of 1.5 percent per...

    How the Customer, Not Tech, is Disrupting Physical Retail

    Smartphones, Amazon, Instagram influencers, Google search, e-commerce, loyalty apps, checkout-free grocery stores, IoT,...

    Using Mobile Devices to Reimagine the Physical Store

    Retailers scratching their heads over what customer-facing in-store technology to invest in may be able to save...

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