RetailSpaces blog

Reinventing Retail Through Storytelling

When Rachel Shechtman launched STORY in December 2011, she did it with the intention of creating a retail space with the point of view of a magazine. It would be reinvented entirely every month or so with a different narrative-driven theme that ...

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September 20-22, 2020 | Pasadena, CA

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Reinventing Retail Through Storytelling

When Rachel Shechtman launched STORY in December 2011, she did it with the intention of creating a retail space with...

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