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    Nicole Rupersburg

    Nicole Rupersburg is a writer who has covered the restaurant and hospitality industry for over a decade. Her work has appeared in Thrillist, Cosmopolitan, Fox News, the New York Post and many more. Follow her on Instagram at @eatsdrinksandleaves. ---
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    Store Design Lessons from 2020

    Life may not have returned to any semblance of normalcy by any means, but retailers now need to turn their eye to what a post-pandemic reality will look like in their stores.

    By Nicole Rupersburg  |  
    Featured

    This is the Tech Stores Need to Have

    COVID-19 has upended everything in our lives, and there is no end in sight to the disruption it has caused. After months of watching consumers change their shopping habits as well as a continued need to incorporate strict protocols around social...

    By Nicole Rupersburg  |  
    Featured

    What Will Consumers Want From Stores When "THIS" is Over?

    Nothing in retail makes sense right now. The constantly changing face of 2020 makes it extremely difficult for companies to cope as they reopen stores. At the same time, there is a steadily growing number of stores that will never open again.

    By Nicole Rupersburg  |  
    Featured

    What American Retailers Can Learn from China

    As retailers across the United States start to reopen after months-long closures, there is a sense of excitement in the idea of a return to "normalcy," but also a lot of concern. Customers have doubts around the safety of to return to stores and...

    By Nicole Rupersburg  |  
    Featured

    Digital Native Iris Nova is Trying to Rewire Physical Retail

    Zak Normandin and his company, Iris Nova, have a bit of a… lofty goal: to be the future of retail and e-commerce. 

    By Nicole Rupersburg  |  
    Featured

    L’Occitane’s Mission to Evolve Experience Retail

    When it comes to experiential retail, beauty retailers have been doing it for years. And, they’ve gotten good at it — most feature gorgeous products in infinite rainbows of color palettes, all prominently displayed in beautiful arrangements to...

    By Nicole Rupersburg  |  

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    Store Design Lessons from 2020

    Life may not have returned to any semblance of normalcy by any means, but retailers now need to turn their eye to...

    This is the Tech Stores Need to Have

    COVID-19 has upended everything in our lives, and there is no end in sight to the disruption it has caused. After...

    What Will Consumers Want From Stores When "THIS" is Over?

    Nothing in retail makes sense right now. The constantly changing face of 2020 makes it extremely difficult for...

    What American Retailers Can Learn from China

    As retailers across the United States start to reopen after months-long closures, there is a sense of excitement in...

    Digital Native Iris Nova is Trying to Rewire Physical Retail

    Zak Normandin and his company, Iris Nova, have a bit of a… lofty goal: to be the future of retail and e-commerce. 

    L’Occitane’s Mission to Evolve Experience Retail

    When it comes to experiential retail, beauty retailers have been doing it for years. And, they’ve gotten good at it...

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