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    Nicole Rupersburg

    Nicole Rupersburg is a writer who has covered the restaurant and hospitality industry for over a decade. Her work has appeared in Thrillist, Cosmopolitan, Fox News, the New York Post and many more. Follow her on Instagram at @eatsdrinksandleaves. ---
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    What American Retailers Can Learn from China

    As retailers across the United States start to reopen after months-long closures, there is a sense of excitement in the idea of a return to "normalcy," but also a lot of concern. Customers have doubts around the safety of to return to stores and...

    By Nicole Rupersburg  |  
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    Digital Native Iris Nova is Trying to Rewire Physical Retail

    Zak Normandin and his company, Iris Nova, have a bit of a… lofty goal: to be the future of retail and e-commerce. 

    By Nicole Rupersburg  |  
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    L’Occitane’s Mission to Evolve Experience Retail

    When it comes to experiential retail, beauty retailers have been doing it for years. And, they’ve gotten good at it — most feature gorgeous products in infinite rainbows of color palettes, all prominently displayed in beautiful arrangements to...

    By Nicole Rupersburg  |  
    Featured

    What Can Business Leaders Learn From Tony Hawk?

    Tony Hawk's rise to fame and fortune might sound like fate just happened to smile upon him, coupled with the good fortune of being in the right place at the right time. However, the reality is that it took the professional skateboarder,...

    By Nicole Rupersburg  |  
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    Why Vans Has Such a Loyal Following After All these Years

    Vans has existed since 1966, which means that for over 50 years, people have "grown up" with Vans as one of the purest forms of self-expression through fashion for teens and twenty-somethings. Baby Boomers grew up with Vans; so did Gen X and...

    By Nicole Rupersburg  |  
    Featured, Popular

    How Foot Locker’s Power Stores are Building Community

    We've heard about "experiential retail" time and again. But are retailers successfully making the transition from purely transactional stores to more experiential environments? 

    By Nicole Rupersburg  |  

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    Digital Native Iris Nova is Trying to Rewire Physical Retail

    Zak Normandin and his company, Iris Nova, have a bit of a… lofty goal: to be the future of retail and e-commerce. 

    L’Occitane’s Mission to Evolve Experience Retail

    When it comes to experiential retail, beauty retailers have been doing it for years. And, they’ve gotten good at it...

    What Can Business Leaders Learn From Tony Hawk?

    Tony Hawk's rise to fame and fortune might sound like fate just happened to smile upon him, coupled with the good...

    Why Vans Has Such a Loyal Following After All these Years

    Vans has existed since 1966, which means that for over 50 years, people have "grown up" with Vans as one of the...

    How Foot Locker’s Power Stores are Building Community

    We've heard about "experiential retail" time and again. But are retailers successfully making the transition from...

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