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Picture this: You can build an entire retail store in four months, but getting the permits? That'll take you sixteen months. This isn't a joke – it's the reality that Andreas Rotenberg, Co-founder of Pulley, laid bare at RetailSpaces in a talk that had most in the audience nodding in grim recognition.

A System Stuck in Reverse

While America has rocketed forward in productivity across most sectors – construction has actually lost ground, dipping 6%. But that's nothing compared to the permitting process, which has become a glacial beast, moving 400% slower than in previous decades.

Modern World, Medieval Process

The harsh reality extends beyond mere statistics; he exposed a system that's hemorrhaging time and money. In an age where you can order groceries with a finger tap and cars can nearly drive themselves, the permitting process remains stubbornly anchored in the past, strangling store design and construction innovation in red tape.

Breaking Free: Solutions That Work

Instead of just diagnosing the problem, Rotenberg prescribed a cure. Drawing from real-world successes, he shared a toolkit for breaking through the permit barrier:

  • Transform your permit tracking from a paper chase to a digital dance with platforms like Pulley. Think real-time updates instead of real-time headaches.

  • Harness the power of AI across your permitting workflow. From automating submittal preparation to catching code issues before they become rejection letters, artificial intelligence can eliminate the tedious back-and-forth that plagues the process.

  • Build a communication highway, not a maze. When everyone, from architects to city officials, can see the same roadmap, fewer people get lost.

  • Tap into local wisdom. Those who know the lay of the land can help you navigate the permitting landscape without stepping into quicksand.

Beyond the Quick Fix Fantasy

Rotenberg's message carried a sobering truth: there's no magic wand for permitting problems. But he painted a vision of a future where technology, human expertise, and streamlined processes converge to break the permitting bottleneck.

His parting words hit home: "It never gets easier, but it can go faster." It's not just about surviving the permitting gauntlet anymore – it's about revolutionizing it. For an industry poised on the edge of transformation, that's not just hope – it's a battle cry.


Watch Andreas Rotenberg's full talk below:

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This article was written by AI and edited by a member of the influence group team.

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