Not gonna lie. Being an events company existing in the age of COVID, making the shift to producing virtual gatherings can at times be… challenging, to say the least.
When lockdown measures swept the country in March, b8ta knew it had to try something different if it were to survive months of zero foot traffic.
Dealing with the pandemic hasn’t been easy for anyone, in any industry. For retail, it’s been particularly difficult.
To anyone outside of retail hooked on the daily news cycle, the idea that physical stores are on the cusp of an evolutionary leap may seem ludicrous.
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