VIDEO: How PACSUN Designs Stores That Actually Work for Gen Z

Gen Z doesn’t just shop, they experience. So what does that mean for the physical spaces retailers build?

Joel Quill, VP of Retail at PACSUN, and Melissa Gonzalez, Principal at MG2 and Founder of MG2 Advisory, break down the behaviors, values, and expectations of Gen Z and Alpha consumers, and what retailers must do to design spaces that truly resonate.

Watch the full talk below...